On April 25th, 2020, Shanghai Adream Foundation held a press conference on “Cultivating Deep-Rooted Pubic Trust”: the 2019 Adream Foundation Annual Report Press Release in Shanghai. The press conference highlighted Adream Foundation’s field work and approaches in education charity work, and its emergency actions taken at the beginning of this year amid the Covid-19 pandemic. It also answered hot issues in charity work concerning “management fees”, “openness and transparency”, “usage of charitable funds” and “salaries of charity workers”, etc. The press conference was broadcast live on multiple platforms, supported by Bilibili, Sina Weibo, Yidianzixun, the philanthropic channel of Ifeng.com, iQIYI, Toutiao, Shanghai Gengfu Foundation, to name a few. It was viewed online by more than 200,000 people, effectively promoting the core philanthropic concept of Competency-based Education —— “helping improve children’s school experience” to much wider audiences.
As remarked by Jiangxue Pan, Chairwomen of Adream Foundation: “Doing charitable work is far more complicated than simply doing good. You need to, as required by your mission, equip yourself with highly efficient social service abilities. Practicing professional philanthropy is in essence carrying out responsibilities entrusted in you in a far more responsible manner. Only when you keep thorough transparency and improve the mechanism of information disclosure, can you gain the trust from donors and beneficiaries.
#Jiangxue Pan: To be an Audacious Adream Worker in the Age of VUCA Challenges
On the one hand, Adream Foundation was given the green light in the evaluation procedure for social organizations in Shanghai in 2019, and obtained the 5A ratings for several years in a row. It also topped the List of the Most Transparent Charitable Foundations in China by Jiemian News, becoming the benchmark for professionalism and transparency in the philanthropic sector. Adream is using models such as ihuodui.org (our charity incubation platform), earmarked funds and “United Way” to empower 209 education charity partners in fundraising, brand communication, project management and institutional governance to jointly develop and provide enhanced educational philanthropic products and services for children.
On the other hand, Adream Foundation has tenaciously worked out a PPPS cooperation model, featuring Public-Private-Philanthropic-School alliance with Chinese characteristics, which enables education bureaus, schools, teachers, donor agencies and volunteers to become “Adream’s Partners”. This inter-agency collaboration promotes restructuring of the local education system and ensures high quality Competency-based Education accessible for every child. In 2019, Adream Foundation built 501 Adream Centers, trained 12,901 personnel including teachers, school headmasters and education bureau heads, and conducted “Adream Classrooms” activities, in which 2483 Adream teachers from 31 provinces, municipalities and autonomous regions nationwide were inspired and mobilized. “Adream Salon” and other similar activities enhanced the construction of the Competency-based Education collaborative network, which energized local educational eco-system.
At the beginning of 2020, Adream Foundation responded swiftly to the Covid-19 outbreak. Availing its advantages, it joined hands with education bureaus and schools to raise funds and contact material suppliers, logistic and warehouse providers in order to prepare Covid-19 prevention materials for schools. In just two months’ time, it raised and distributed some six million RMB worth of materials to 415 schools. It also produced and promoted an online Competency-based Education show “Adream’s Voice” to support online education for students whose classes were disrupted by the pandemic. The show worked with parents, teachers and schools to provide a good learning and growing environment for children.
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