Guiding Principles
Helping people help themselves
Charity is neither generosity nor pity for the weak; it should help the underprivileged transcend environmental and social constraints, empowering them to determine their own futures. Our selection process of beneficiary schools adhere to this principle: we look at motivated groups and individuals who are genuinely motivated in transforming their schools into centers of empowerment, and who are determined to sustain social change in their area.
Introducing business management tools to charities
We integrate specialized business and financial management processes/models to our management of charitable organizations, to ensure that our work is conducted in an effective and efficient manner. Processes we use include the selection and evaluation of potential projects, monitoring and assessment of investments, supervision and management of our programs and services, diversified fundraising channels, and risk management of donations.
Pursuit of Transparency
Since 2009, Adream has published its annual audit reports and finances in accordance to the standards required of listed companies. We disclose all this information to the public at our annual press conferences in Beijing, Shanghai, and Shenzhen, as well as on our website. We also assess the foundation’s efficiency, accountability, and transparency indices using criteria set by the Charity Navigator System Foundation, the largest independent charity assessment agency in the world.
Healthy and Happy Volunteers
In order for a charity to work sustainably and effectively, its participants need to be healthy and financially self-sufficient. We advocate “pressure-free” charity work to both donors and volunteers, letting them participate in public service without having to sacrifice or change their lifestyles. We believe that lowered participation costs in volunteer work will encourage more people to volunteer, thus creating a stable pool of volunteers to sustain the charitable service sector.
